'Roberts does a superb job of bringing [Northcliffe's story] alive... His pages fizz with character and colour...but at their heart is Northcliffe himself: charismatic, swashbuckling, admirable and appalling. His book is littered with affairs, tantrums and tirades, all of which add considerably to its attractions... Some of the most memorable scenes come in the early 1920s, as Northcliffe succumbs to all-out megalomania.' Dominic Sandbrook Sunday Times