The China Casebook contains 20 case studies which span various industries, from services to fast-moving consumer goods. Some of the companies are local Chinese enterprises while others are foreign investment enterprises. Collectively, the issues raised in the cases cover most of the strategic and operational ones companies that operate in China run into. As not all cases are success stories, the comprehensive set highlights the dos and don'ts of operating in China. Besides being an excellent basis for course development, the casebook also provides stimulating reading for all interested in and actually doing business in China.
Table of contents:
The China Casebook Preface Acknowledgments About the Author Synopsis of the Cases China 2000: An Overview 1. CRE Beverage Ltd.: South African Breweries' Strategy in China 2. Hong Kong's Airport Express Train 3. Beijing Textile Group 4. Looking into a Mirror or through a Glass? Understanding Cultural Differences in Foreign-funded Enterprises in China 5. Cyberway Computer Communications Co. Ltd. 6. Fudjian Industrial Securities Company 7. Hang Cheong Surveyors Ltd. 8. Kodak in China (A) 9. Kodak in China (B): A Billion for a Billion 10. Kodak in China (C) 11. Shanghai Museum 12. Guangzhou Peugeot Automobile Co. Ltd.: Partnership Breakdown 13. Roland Berger (Shanghai) International Management Consultants Ltd. 14. Shanghai Automotive Industry Corporation (A) 15. Shanghai Automotive Industry Corporation (B): Shanghai General Motors 16. www.Shanghai-ed.com 17. Shanghai Famous Pops 18. The Stone Group's Diversification Strategy: Caught between a Rock and a Hard Place 19. Tony Roma's in Shanghai 20. Beijing Wangfujing Department Store (Group) Co. Ltd.
Table of contents:
The China Casebook Preface Acknowledgments About the Author Synopsis of the Cases China 2000: An Overview 1. CRE Beverage Ltd.: South African Breweries' Strategy in China 2. Hong Kong's Airport Express Train 3. Beijing Textile Group 4. Looking into a Mirror or through a Glass? Understanding Cultural Differences in Foreign-funded Enterprises in China 5. Cyberway Computer Communications Co. Ltd. 6. Fudjian Industrial Securities Company 7. Hang Cheong Surveyors Ltd. 8. Kodak in China (A) 9. Kodak in China (B): A Billion for a Billion 10. Kodak in China (C) 11. Shanghai Museum 12. Guangzhou Peugeot Automobile Co. Ltd.: Partnership Breakdown 13. Roland Berger (Shanghai) International Management Consultants Ltd. 14. Shanghai Automotive Industry Corporation (A) 15. Shanghai Automotive Industry Corporation (B): Shanghai General Motors 16. www.Shanghai-ed.com 17. Shanghai Famous Pops 18. The Stone Group's Diversification Strategy: Caught between a Rock and a Hard Place 19. Tony Roma's in Shanghai 20. Beijing Wangfujing Department Store (Group) Co. Ltd.