In recent years, Chinese policymakers and corporate leaders have focused significant attention on the concept of corporate culture. This book will reveal the political, social and economic factors behind the enormous current interest in corporate culture in China and provide a wide range of case studies that focus on how large corporations like Haier, Huawei and Mengniu have attempted to transform their cultures, and how they represent themselves as complying with the Chinese government's interpretation of "positive" corporate culture.
In recent years, Chinese policymakers and corporate leaders have focused significant attention on the concept of corporate culture. This book will reveal the political, social and economic factors behind the enormous current interest in corporate culture in China and provide a wide range of case studies that focus on how large corporations like Haier, Huawei and Mengniu have attempted to transform their cultures, and how they represent themselves as complying with the Chinese government's interpretation of "positive" corporate culture.
Colin Hawes is a Research Fellow at the Jack Austin Centre of Asia Pacific Business Studies, Simon Fraser University, Canada, and a Senior Lecturer in the Law Faculty at the University of Technology Sydney. He teaches in the areas of business law, Chinese law, and corporations.
Inhaltsangabe
Introduction: The Corporate Culture Phenomenon in China Part 1: The Theory and Politics of Corporate Culture in China 1. Corporate Culture in China: Official and Academic Interpretations 2. Following or Re-Drawing the Party Line? Large Chinese Firms Transforming Their Cultural Values Part 2: Techniques and Vehicles for Transforming Corporate Culture 3. Corporate Culture Propaganda Campaigns: Techniques for Promoting Positive Cultural Values within Chinese Corporations 4. Corporate Magazines as a Vehicle for Promoting Corporate Culture and Cultivating Employees 5. Leading by Example: CEOs, Moral Leadership, and the Promotion of Corporate (and Chinese) Culture 6. Corporate Culture and Incentive Systems: Haier and Huawei Conclusion: A Hybrid Socialist Corporate Culture (with Chinese Characteristics)?
Introduction: The Corporate Culture Phenomenon in China Part 1: The Theory and Politics of Corporate Culture in China 1. Corporate Culture in China: Official and Academic Interpretations 2. Following or Re-Drawing the Party Line? Large Chinese Firms Transforming Their Cultural Values Part 2: Techniques and Vehicles for Transforming Corporate Culture 3. Corporate Culture Propaganda Campaigns: Techniques for Promoting Positive Cultural Values within Chinese Corporations 4. Corporate Magazines as a Vehicle for Promoting Corporate Culture and Cultivating Employees 5. Leading by Example: CEOs, Moral Leadership, and the Promotion of Corporate (and Chinese) Culture 6. Corporate Culture and Incentive Systems: Haier and Huawei Conclusion: A Hybrid Socialist Corporate Culture (with Chinese Characteristics)?
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