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Wenn das 19. Jahrhundert durch den merkantilistischen Kapitalismus geprägt war und das 20. Jahrhundert durch Unternehmertum, dann wird das 21. Jahrhundert nicht nur durch die Globalisierung, sondern durch den Globalismus gekennzeichnet.
Aktuell erschüttern zwei parallel verlaufende Trends die Geschäftswelt: Die Entwicklung einer ganz neuen Spezies junger, dynamischer CEOs und Führungskräfte und die radikale Umstrukturierung der globalen Wirtschaft in rasantem Tempo. Welche der heutigen Unternehmen und Geschäftsmodelle werden sich auf Dauer bewähren?
"Chrysalis" - dieses Buch untersucht außergewöhnliche Fälle der Unternehmens-Metamorphose - von der Raupe der Old Economy zum Schmetterling der New Economy. Dabei betrachtet Elkington, wie Firmenchefs und Aufsichtsräte geeignete Plattformen für eine nachhaltige Wertschöpfung ausarbeiten. Beispiele von internationalen Spitzenunternehmen wie BP, Ford, Shell und Unilever liefern hierzu Informationen und Erfahrungen aus erster Hand. In der New Economy spielt echte Corporate Citizenship (das gesellschaftliche und soziale Engagement der Unternehmen) eine große Rolle, ebenso wie neue Formen des Portfoliomanagement, der Rechnungslegung und Berichterstattung sowie ganz neue Formen der Corporate Governance.
"Chrysalis" ist das erste maßgebliche Buch auf dem Markt, das die Auswirkungen der New Economy auf Märkte, Unternehmen und Führungskräfte analysiert und neue Managementmodelle vorstellt. John Elkington gilt als eine international führende Autorität auf dem Gebiet der Nachhaltigen Entwicklung und Umweltstrategien.
Aktuell erschüttern zwei parallel verlaufende Trends die Geschäftswelt: Die Entwicklung einer ganz neuen Spezies junger, dynamischer CEOs und Führungskräfte und die radikale Umstrukturierung der globalen Wirtschaft in rasantem Tempo. Welche der heutigen Unternehmen und Geschäftsmodelle werden sich auf Dauer bewähren?
"Chrysalis" - dieses Buch untersucht außergewöhnliche Fälle der Unternehmens-Metamorphose - von der Raupe der Old Economy zum Schmetterling der New Economy. Dabei betrachtet Elkington, wie Firmenchefs und Aufsichtsräte geeignete Plattformen für eine nachhaltige Wertschöpfung ausarbeiten. Beispiele von internationalen Spitzenunternehmen wie BP, Ford, Shell und Unilever liefern hierzu Informationen und Erfahrungen aus erster Hand. In der New Economy spielt echte Corporate Citizenship (das gesellschaftliche und soziale Engagement der Unternehmen) eine große Rolle, ebenso wie neue Formen des Portfoliomanagement, der Rechnungslegung und Berichterstattung sowie ganz neue Formen der Corporate Governance.
"Chrysalis" ist das erste maßgebliche Buch auf dem Markt, das die Auswirkungen der New Economy auf Märkte, Unternehmen und Führungskräfte analysiert und neue Managementmodelle vorstellt. John Elkington gilt als eine international führende Autorität auf dem Gebiet der Nachhaltigen Entwicklung und Umweltstrategien.
"Although John Elkington is without doubt the world's leading thinker with respect to sustainability and strategic corporate change, this book has far broader import and implications. The Chyrsalis Economy is critically relevant and fascinating, the most salient business book to emerge in a decade or more. With this, John Elkington joins his thinking and insight to the level of Sloan, Drucker, and Schumpeter. This is the voice of discerning reason in the sea of global contradictions that beset society, government, and commerce." - Paul Hawken, co-author, Natural Capitalism; President, Natural Capitalism Institute
"If capitalism survives, which its behavior at the outset of the 21st century makes a matter of doubt, John Elkington will have been one of the contributors to its deserving to do so. Against all the odds, the optimism which imbues this lively and challenging book could be made reality - but only if its lessons are learnt." - SIR GEOFFREY CHANDLER, Chair, Amnesty International UK Business Group, 1991-2001
"John is simply the field's maestro of incisive and enlightening metaphors - listen for the 'pings' going off in people's heads as they read this, his latest book." - SIMON ZADEK, author of The Civil Corporation; Chair, Institute of Social and Ethical Accountability, UK
"Is this book in your boardroom, your CEO's briefcase - or better yet, on his/her bedside table? In the search for reliable indicators of sustainability, the presence of The Chrysalis Economy in such places may prove to be a lead indicator suggesting how well your company or organisation is preparing to face the 21st century challenge of turning sustainability from prattle into practice. John Elkington's visionary but practical guide will help many business leaders make sense of sustainability. A book to steer by." - RALPH HALLO, President, European Environmental Bureau, Belgium
"John Elkington's newest work, The Chrysalis Economy, offers breath-taking insight into the most important trends of our new century and their implications for business and society. A thinker of extraordinary creativity and depth, he once again demonstrates why leaders all over the world turn to
him as advisor and guide." - ROBERT KINLOCH MASSIE, Executive Director, Coalition for Environmentally Responsible Economies (CERES), USA
"The Chrysalis Economy is just what my generation has been waiting for: a how-to manual on creating companies we would feel proud to work for. One compelling reason why CEOs and other corporate leaders should listen: the next generation of leaders won't work for you unless you do." - AMY MIDDELBURG, Sustainability Program Manager, PricewaterhouseCoopers, and Co-Founder, CSR Chicks, UK
"The Chrysalis Economy leaps to the top of the list of 'must-read' books for CEOs and other business leaders of today'John Elkington not only captures the tumultuous changes under way at the global intersection of business and society, but also provides a structure to understand it'" - JOHN PRESTBO, Editor, Dow Jones Indexes, USA
...a powerful case for businesses to reassess their values, relationships and processes...it will no longer be possible for companies to pretend that they want to be more responsible but do not know what to do or how to do it..." (Financial Times, 31 October 2001)
"..clearly and succinctly showing a detailed knowledge of the field...readable style and a gift for illuminating metaphors. Elkington also makes excellent use of various charts and diagrams..." (Environmental Business, November 2001)
"..The thinking throughout The Chrysalis Economy is rich. (www.tidepool.org 8 January 2002)
"If capitalism survives, which its behavior at the outset of the 21st century makes a matter of doubt, John Elkington will have been one of the contributors to its deserving to do so. Against all the odds, the optimism which imbues this lively and challenging book could be made reality - but only if its lessons are learnt." - SIR GEOFFREY CHANDLER, Chair, Amnesty International UK Business Group, 1991-2001
"John is simply the field's maestro of incisive and enlightening metaphors - listen for the 'pings' going off in people's heads as they read this, his latest book." - SIMON ZADEK, author of The Civil Corporation; Chair, Institute of Social and Ethical Accountability, UK
"Is this book in your boardroom, your CEO's briefcase - or better yet, on his/her bedside table? In the search for reliable indicators of sustainability, the presence of The Chrysalis Economy in such places may prove to be a lead indicator suggesting how well your company or organisation is preparing to face the 21st century challenge of turning sustainability from prattle into practice. John Elkington's visionary but practical guide will help many business leaders make sense of sustainability. A book to steer by." - RALPH HALLO, President, European Environmental Bureau, Belgium
"John Elkington's newest work, The Chrysalis Economy, offers breath-taking insight into the most important trends of our new century and their implications for business and society. A thinker of extraordinary creativity and depth, he once again demonstrates why leaders all over the world turn to
him as advisor and guide." - ROBERT KINLOCH MASSIE, Executive Director, Coalition for Environmentally Responsible Economies (CERES), USA
"The Chrysalis Economy is just what my generation has been waiting for: a how-to manual on creating companies we would feel proud to work for. One compelling reason why CEOs and other corporate leaders should listen: the next generation of leaders won't work for you unless you do." - AMY MIDDELBURG, Sustainability Program Manager, PricewaterhouseCoopers, and Co-Founder, CSR Chicks, UK
"The Chrysalis Economy leaps to the top of the list of 'must-read' books for CEOs and other business leaders of today'John Elkington not only captures the tumultuous changes under way at the global intersection of business and society, but also provides a structure to understand it'" - JOHN PRESTBO, Editor, Dow Jones Indexes, USA
...a powerful case for businesses to reassess their values, relationships and processes...it will no longer be possible for companies to pretend that they want to be more responsible but do not know what to do or how to do it..." (Financial Times, 31 October 2001)
"..clearly and succinctly showing a detailed knowledge of the field...readable style and a gift for illuminating metaphors. Elkington also makes excellent use of various charts and diagrams..." (Environmental Business, November 2001)
"..The thinking throughout The Chrysalis Economy is rich. (www.tidepool.org 8 January 2002)