The Cluetrain Manifesto

The End of Business as Usual
By Rick Levine, Christopher Locke, Doc Searl et al.

• Broschiertes Buch

Produktbeschreibung

Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.

Produktdetails

• Verlag: Financial Times
• 2000.
• Seitenzahl: 224
• Englisch
• Abmessung: 210mm x 171mm x 17mm
• Gewicht: 422g
• ISBN-13: 9780273650232
• ISBN-10: 0273650238
• Artikelnr.: 33357381