Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.
Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.
Martyn Drake is recognized as one of the leading experts on strategy and commerce within the non-profit sector. He founded Binley Drake Consulting, with clients including WeightWatchers, Walgreens Boots Alliance, Joules, First Choice, and many more. Since 2013, he has worked in the non-profit sector for clients including the National Autistic Society, the National Health Service, Royal Mencap Society, Parkinson's UK, Sense and Anthony Nolan.
Inhaltsangabe
Chapter 00: Introduction A commercial journey; Chapter 01: The business of charity; Chapter 02: Developing earned income; Chapter 03: Customer centred models; Chapter 04: The business of social change; Chapter 05: Improving business performance; Chapter 06: A strategy for commerce; Chapter 07: Keys to commercial success; Chapter 08: Leading the charge;
Chapter 00: Introduction A commercial journey; Chapter 01: The business of charity; Chapter 02: Developing earned income; Chapter 03: Customer centred models; Chapter 04: The business of social change; Chapter 05: Improving business performance; Chapter 06: A strategy for commerce; Chapter 07: Keys to commercial success; Chapter 08: Leading the charge;
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