Martyn Drake

The Commercial Charity

How Business Thinking Can Help Non-Profits Grow Impact and Income

• Broschiertes Buch

Produktbeschreibung

Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 216
• Erscheinungstermin: 3. April 2020
• Englisch
• Abmessung: 154mm x 232mm x 15mm
• Gewicht: 338g
• ISBN-13: 9781789663280
• ISBN-10: 1789663288
• Artikelnr.: 57585274

Autorenporträt

Martyn Drake is recognized as one of the leading experts on strategy and commerce within the non-profit sector. He founded Binley Drake Consulting, with clients including WeightWatchers, Walgreens Boots Alliance, Joules, First Choice, and many more. Since 2013, he has worked in the non-profit sector for clients including the National Autistic Society, the National Health Service, Royal Mencap Society, Parkinson's UK, Sense and Anthony Nolan.

Inhaltsangabe

Chapter
00: Introduction
A commercial journey; Chapter
01: The business of charity; Chapter
02: Developing earned income; Chapter
03: Customer
centred models; Chapter
04: The business of social change; Chapter
05: Improving business performance; Chapter
06: A strategy for commerce; Chapter
07: Keys to commercial success; Chapter
08: Leading the charge;