The Commercial Charity - Drake, Martyn
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Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.

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Produktbeschreibung
Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.
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Autorenporträt
Martyn Drake is the founder of Binley Drake Consulting, the boutique management consultancy he set up in 2009 to help ambitious business leaders dramatically improve the performance of their organisations. Since then, he has advised commercial organisations ranging from small family businesses right up to some of the world's most iconic brands. His expertise, developed over twenty years in FSTE 100 blue-chip businesses, spans strategy, leadership, change management, business development, marketing, sales, and high-stakes negotiation. During that time, he held various senior roles at Boots the Chemist, the Spirit Group and Punch Taverns, which included developing commercial and corporate strategies, managing and developing their largest product categories, negotiating with many of the world's largest FMCG manufacturers, leading £100m strategic change programmes and integrating over £2bn of mergers and acquisitions. Martyn's commercial-sector client list extends across a wide range of industry sectors and sizes, from global household names like Weight Watchers and Walgreens Boots Alliance; through mid-sized businesses like, Joules, First Choice and Care UK; to ambitious, fast-moving entrepreneurs like King of Shaves, Periproducts and Wingman. He has helped CEOs to lead turnarounds and transformations; coached executive teams in leadership, strategy and business development; and trained hundreds of their marketers, buyers and sales people. In March 2013, Martyn began an intensive pro-bono project to develop a new strategy with the National Autistic Society, which led on to several other projects including developing an ambitious commercial growth plan and training the business development team in sales and negotiation. Word of mouth rapidly spread to many of the other large UK charities. Since then, Martyn's non-profit engagements have spanned health, social care, disability, education, animal welfare and international development, for clients including the National Autistic Society, the National Health Service, Royal Mencap Society, Parkinson's UK, Sense, Contact a Family, Anthony Nolan and Brooke. He is now deeply committed to the sector, writes regular columns for the sector press, and is recognised as one of the its leading experts on strategy and commerce.