Andere Kunden interessierten sich auch für
![The Men Who Advertise; an Account of Successful Advertisers; American Newspaper Rate-book, Containing Advertising Rates of Leading Newspapers; America]( "The Men Who Advertise; an Account of Successful Advertisers; American Newspaper Rate-book, Containing Advertising Rates of Leading Newspapers; America")
The Men Who Advertise; an Account of Successful Advertisers; American Newspaper Rate-book, Containing Advertising Rates of Leading Newspapers; America51,99 €![The American Trojan Horse]( "The American Trojan Horse")
The American Trojan Horse83,99 €![American Foreign Policy Since the Vietnam War]( "American Foreign Policy Since the Vietnam War")
American Foreign Policy Since the Vietnam War82,99 €![American Foreign Policy Since the Vietnam War]( "American Foreign Policy Since the Vietnam War")
American Foreign Policy Since the Vietnam War255,99 €![Advertising and the Transformation of American Society, 1865-1920]( "Advertising and the Transformation of American Society, 1865-1920")
Advertising and the Transformation of American Society, 1865-1920105,99 €![Cultural Differences in Business Life. Understanding German and American Business Culture]( "Cultural Differences in Business Life. Understanding German and American Business Culture")
Cultural Differences in Business Life. Understanding German and American Business Culture18,95 €![Speak American Too: Your Guide to Building Powerful Brands in the New Heartland]( "Speak American Too: Your Guide to Building Powerful Brands in the New Heartland")
Speak American Too: Your Guide to Building Powerful Brands in the New Heartland22,99 €
Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.