Daniel Thomas Cook

The Commodification of Childhood

The Children's Clothing Industry and the Rise of the Child Consumer

• Broschiertes Buch

Produktbeschreibung

"Daniel Thomas Cook's "The Commodification of Childhood" is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children's clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society."--Juliet B. Schor, author of "The Overspent American: Why We Want What We Don't Need"

Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 224
• Erscheinungstermin: 20. April 2004
• Englisch
• Abmessung: 218mm x 139mm x 13mm
• Gewicht: 272g
• ISBN-13: 9780822332688
• ISBN-10: 082233268X
• Artikelnr.: 21523777

Autorenporträt

Daniel Thomas Cook

Inhaltsangabe

Acknowledgments ix
1 Introduction
> 2 A Brief History of Childhood and Motherhood into the Twentieth Century
> 3 Merchandising, Motherhood, and Morality: Industry Origins and Child
Welfare, 1917-1929 41
4 Pediocularity: From the Child’s Point of View 66
5 Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational
Merchandising in the 1930s
> 6 Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar
Marketplace 122
7 Concluding Remarks 144
Appendix: Figures and Tables 153
Notes 157
Bibliography 181
Index 201