Through a study of industry publications over much of the century, shows how the U.S. children's clothing industry produced increasingly refined categories of childhood.
Through a study of industry publications over much of the century, shows how the U.S. children's clothing industry produced increasingly refined categories of childhood.
Acknowledgments ix 1 Introduction > 2 A Brief History of Childhood and Motherhood into the Twentieth Century > 3 Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929 41 4 Pediocularity: From the Child’s Point of View 66 5 Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s > 6 Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace 122 7 Concluding Remarks 144 Appendix: Figures and Tables 153 Notes 157 Bibliography 181 Index 201
Acknowledgments ix 1 Introduction > 2 A Brief History of Childhood and Motherhood into the Twentieth Century > 3 Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929 41 4 Pediocularity: From the Child’s Point of View 66 5 Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s > 6 Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace 122 7 Concluding Remarks 144 Appendix: Figures and Tables 153 Notes 157 Bibliography 181 Index 201
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