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The Communicated Stereotype extends current work in psychology and communication by delineating a distinctly communicative process whereby stereotypic knowledge is maintained through the stereotypes communicated in conversation and the media. This process explains that supposed deterrents like political correctness are ineffective and instead facilitate stereotype use. Theoretically based, the book offers a unique, accessible, and practical rationale to persuade people that it is in their interest to substitute stereotypes with more productive ways of communicating.