Strong campus communication is the foundation of motivated and inspired staff, connected families, supportive community members, and engaged partners. Through stories, best-practice guidelines, and real-world tips and checklists, The Communicating Principal gives school leaders the tools they need to share their vision and transform their campus.
Strong campus communication is the foundation of motivated and inspired staff, connected families, supportive community members, and engaged partners. Through stories, best-practice guidelines, and real-world tips and checklists, The Communicating Principal gives school leaders the tools they need to share their vision and transform their campus.
With more than 20 years' experience in communications, marketing, and public relations, Trinette Marquis is passionate about working with public schools and improving school community relationships. Her work has been recognized by the National School Public Relations Association, the American Association of School Administrators, the Medical Marketing Association, and the International Association of Business Communicators. She is past president of the California School Public Relations Association and regularly presents to national audiences on public relations. Natalie A. Nash began her career in communications in news reporting as news assistant at the Chicago Bureau of The New York Times. She believes that the new imperative for today's communications professional is to help create school environments that provide a positive framework for critical conversations, particularly around race, culture, and equity. She currently serves as co-chair of the Illinois Chapter of the National School Public Relations Association (INSPRA) Equity Task Force where she works with school PR professionals to promote, empower, and create equitable practices relevant to the role of the school communications professional.
Inhaltsangabe
Foreword Acknowledgments Introduction Chapter 1. The Case for Effective Communication: The Communication Principle Section I. Research Chapter 2. Research as a Foundation Chapter 3. Qualitative Research Section II. Planning Chapter 4. Understanding Your Audiences Chapter 5. Planning Your Work Chapter 6. Messaging Section III. Implementation Chapter 7. Communication Channels Chapter 8. Social Media Chapter 9. Supportive Systems Chapter 10. Crisis Communication Chapter 11. Working with the Media Chapter 12. Internal Communication Chapter 13. Culture Building Chapter 14. Customer Service Section IV. Evaluating Chapter 15. Measuring Your Work Chapter 16. Data Collection Chapter 17. Analytics Section V. In Closing Chapter 18. Leading Appendix A Appendix B Glossary Additional Resources About the Authors
Foreword Acknowledgments Introduction Chapter 1. The Case for Effective Communication: The Communication Principle Section I. Research Chapter 2. Research as a Foundation Chapter 3. Qualitative Research Section II. Planning Chapter 4. Understanding Your Audiences Chapter 5. Planning Your Work Chapter 6. Messaging Section III. Implementation Chapter 7. Communication Channels Chapter 8. Social Media Chapter 9. Supportive Systems Chapter 10. Crisis Communication Chapter 11. Working with the Media Chapter 12. Internal Communication Chapter 13. Culture Building Chapter 14. Customer Service Section IV. Evaluating Chapter 15. Measuring Your Work Chapter 16. Data Collection Chapter 17. Analytics Section V. In Closing Chapter 18. Leading Appendix A Appendix B Glossary Additional Resources About the Authors
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