The competitiveness of the Hungarian pálinka - Török, Áron
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If I say ouzo you say Greece. If I say grappa you say Italy. If I say tequila for sure you will say Mexico. And I could continue this list What is about pálinka? Do you recognize Hungary of it? Do you know that it is a real Hungaricum and it can be produced only in Hungary, only from tasteful Hungarian fruits? Do you know that it consists of only fruit and no other added material? Do you know that this noble drink was already used for healing purposes in the 13-14th century? In case you do not: you should read this report to get familiar with the national spirit of the Hungarian. In case you…mehr

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Produktbeschreibung
If I say ouzo you say Greece. If I say grappa you say Italy. If I say tequila for sure you will say Mexico. And I could continue this list What is about pálinka? Do you recognize Hungary of it? Do you know that it is a real Hungaricum and it can be produced only in Hungary, only from tasteful Hungarian fruits? Do you know that it consists of only fruit and no other added material? Do you know that this noble drink was already used for healing purposes in the 13-14th century? In case you do not: you should read this report to get familiar with the national spirit of the Hungarian. In case you do: you should recognize what a treasure it is and almost nobody else (except you) know this. With this book I would like to draw attention to the great possibilities of the pálinka. It is a real high-quality product and with a sufficient marketing strategy it could become one of the best spirits of Europe. The target group of the book is everyone who is related to the pálinka. From the producers to the traders, all the consumers who have ever tasted pálinka or will do in the future: this work would like to be an overview of the topic.
Autorenporträt
Áron Török: studied business administration at Corvinus University of Budapest and agribusiness management at DPAU, in Holland. He started his PhD at Corvinus University, Department of Agricultural Economics and Rural Development in 2009. His research topic is the competitiveness of the hungaricums, the special Hungarian agricultural products.