The only color guide a designer will ever need; The Complete Color Harmony, Pantone Edition has been completely updated with Pantone colors and new text.
The only color guide a designer will ever need; The Complete Color Harmony, Pantone Edition has been completely updated with Pantone colors and new text.
Leatrice Eiseman is a color specialist who has been called "the international color guru," and is recognized by Fortune Magazine, the Wall Street Journal, and global media as one of the most influential people in the world of color. She heads the Eiseman Center for Color Information and Training, and is also Executive Director of the Pantone Color Institute. Eiseman is the author of nine other books on color, including Colors For Your Every Mood, The Pantone Guide to Communicating with Color, the Color Answer Book, and More Alive with Color. She lives in a red house (PANTONE’s Rosewood 19-1532 TPX) on Bainbridge Island near Seattle.
Inhaltsangabe
Foreword Introduction The Phenomenon of Color: Where does it come from? A Color Conversation: Defining the Basic Terminology The Color Wheel: What’s the Temp? Whirling the Wheel: Color Compatibility Complex Colors: Special Effects Discord and Dissonance Color Clues and Cues How to define major messaging Proper proportions: dominant, subordinate and accent The Psychology of Color Red/Pink/Wine Orange Yellow Green Blue-Green Blue Purple/Lavender/Fuchsia Black White Brown Neutrals/Naturals Color and Mood Active Botanical Casual Delectable Delicate Earthy Extraterrestrial Glamorous Maquille Natural Nostalgic Nurturing Piquant Playful Powerful Provocative Reliable Rich Robust Romantic Soothing Sophisticated Subtle Timeless Transcendent Tribal Tropical Waters Urban Venerable Personal Colors: What do they say about you? Color Trends and Forecasting Guidelines for spotting trends Where to look for clues: ten important categories Naming the Colors History/culture Sources of inspiration Importance in marketing
Foreword Introduction The Phenomenon of Color: Where does it come from? A Color Conversation: Defining the Basic Terminology The Color Wheel: What’s the Temp? Whirling the Wheel: Color Compatibility Complex Colors: Special Effects Discord and Dissonance Color Clues and Cues How to define major messaging Proper proportions: dominant, subordinate and accent The Psychology of Color Red/Pink/Wine Orange Yellow Green Blue-Green Blue Purple/Lavender/Fuchsia Black White Brown Neutrals/Naturals Color and Mood Active Botanical Casual Delectable Delicate Earthy Extraterrestrial Glamorous Maquille Natural Nostalgic Nurturing Piquant Playful Powerful Provocative Reliable Rich Robust Romantic Soothing Sophisticated Subtle Timeless Transcendent Tribal Tropical Waters Urban Venerable Personal Colors: What do they say about you? Color Trends and Forecasting Guidelines for spotting trends Where to look for clues: ten important categories Naming the Colors History/culture Sources of inspiration Importance in marketing
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