Section ONE: Copywriting: the core skills; Section 01: You are already a copywriter; Section 02: What is copy?; Section 03: Planning: the basics; Section 04: Shaping the copy; Section 05: Bringing your copy to life; Section 06: Creating headlines; Section TWO: Creating a content strategy; Section 07: Putting the copy in context; Section 08: Managing your content strategy; Section THREE: Copywriting in different channels; Section 09: Social media and email; Section 10: Digital content; Section 11: Writing blogs; Section 12: Thought leadership; Section 13: Copy in the customer journey;
Section ONE: Copywriting: the core skills; Section 01: You are already a copywriter; Section 02: What is copy?; Section 03: Planning: the basics; Section 04: Shaping the copy; Section 05: Bringing your copy to life; Section 06: Creating headlines; Section TWO: Creating a content strategy; Section 07: Putting the copy in context; Section 08: Managing your content strategy; Section THREE: Copywriting in different channels; Section 09: Social media and email; Section 10: Digital content; Section 11: Writing blogs; Section 12: Thought leadership; Section 13: Copy in the customer journey;
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