Alan Barker

The Complete Copywriter

The Definitive Guide to Marketing with Words

• Gebundenes Buch

Produktbeschreibung

Write effective copy that is concise, contemporary, captivating and customer-focused.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 336
• Erscheinungstermin: 28. Januar 2025
• Englisch
• Abmessung: 234mm x 156mm x 30mm
• ISBN-13: 9781398613553
• ISBN-10: 139861355X
• Artikelnr.: 68285538

Autorenporträt

Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. He runs the Charted Institute of Marketing's 'Copywriting Masterclass'. A prolific writer, he is the author of Improve your Communication Skills and How to Manage Meetings, also published by Kogan Page. He is based in Warminster, UK.

Inhaltsangabe

Section
ONE: Copywriting: the core skills; Section
01: You are already a copywriter; Section
02: What is copy?; Section
03: Planning: the basics; Section
04: Shaping the copy; Section
05: Bringing your copy to life; Section
06: Creating headlines; Section
TWO: Creating a content strategy; Section
07: Putting the copy in context; Section
08: Managing your content strategy; Section
THREE: Copywriting in different channels; Section
09: Social media and email; Section
10: Digital content; Section
11: Writing blogs; Section
12: Thought leadership; Section
13: Copy in the customer journey;