The complex place of the reader in contemporary journalism
Potentialities, limits, dilemmas and the case of the newspaper O Globo
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At a time when many have the floor, which voices will resonate? How do newspapers, on their various platforms, deal with these voices? What are the origins of certain bets and behaviours on the part of these media to deal with readers who today not only read, but browse incessantly, eager for multimedia and interactive experiences? These are some of the questions that this book addresses. The result of the author's doctoral research in the Postgraduate Programme in Communication at UFF, O lugar complexo do leitor no jornalismo contemporâneo is both light reading, due to its fluid text, and de...
At a time when many have the floor, which voices will resonate? How do newspapers, on their various platforms, deal with these voices? What are the origins of certain bets and behaviours on the part of these media to deal with readers who today not only read, but browse incessantly, eager for multimedia and interactive experiences? These are some of the questions that this book addresses. The result of the author's doctoral research in the Postgraduate Programme in Communication at UFF, O lugar complexo do leitor no jornalismo contemporâneo is both light reading, due to its fluid text, and dense, due to the reflections it proposes.
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