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The intention of this book was born from a question that was raised in the heart of an assembly of the State Coordinator of Coffee Producers of the State of Oaxaca, Mexico (CEPCO), where they questioned what they called "development", because in television commercials they saw very smiling people; however, what they did know was that they did not see improvements in services, education, health, etc. The understanding was not based on the semantic need for a conceptual-academic definition, or a theoretical adjustment of the contextual reality aimed at explaining a lived reality; the intention was to seek an explanation of what has been achieved as small organized producers, and to seek from otherness to live better with their values, levels and degree of satisfaction in the community and family.To this end, the construction of the conceptualization of development from below was sought, and the families of the coffee producers of the following organizations were included in this process: Productores de café Yucuhiti S.C de RI de CV, and Defensa de la Ecología de Atitlán S.C de R.L; both organic coffee producing organizations, belonging to CEPCO.