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Entrepreneurship, proactivity, and big business; at first, this is what the reader expects from the title of the work. However, this is a mistake, because the book is the result of a master's thesis that proposes to elucidate the ideological discourse on the engagement of the worker in his or her attributions, making the personal interests and desires of these collaborators coincide with the interests of the company. And how does this happen? Through motivational speeches, competitiveness for a management position, and implicit practices that the employee must also be an entrepreneur. To do this, it is necessary that he or she accepts the changes in the market and adapts to them. This adaptation in turn implies the submission and exploitation of the company by the worker, since it does not take into consideration the precariousness of the job and the turnover of workers in the service sector. A work that brings a reflection on capitalism and the new forms of capital accumulation in the current world.