The construction of the body in contemporaneity
Communication and market as instances of mediation
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This book aims to understand the issue of the body and its relationship with communication and contemporary culture. The author demonstrates in his approaches that the body, emerges today as a new emerging paradigm, explored by different branches of knowledge. The body is today, the privileged support of technical, economic and scientific investments, the main agent of practices, meanings and symbolic representations, constituted in the concrete materiality to produce its reflection in the social mirror on which several looks are launched: the look of Anthropology, Sociology, Communication, Ps...
This book aims to understand the issue of the body and its relationship with communication and contemporary culture. The author demonstrates in his approaches that the body, emerges today as a new emerging paradigm, explored by different branches of knowledge. The body is today, the privileged support of technical, economic and scientific investments, the main agent of practices, meanings and symbolic representations, constituted in the concrete materiality to produce its reflection in the social mirror on which several looks are launched: the look of Anthropology, Sociology, Communication, Psychoanalysis, Arts and Language. These are some examples of areas that currently find in the body its newest and most fertile object of study, putting it more and more in evidence.The author concludes that currently a vast literature dedicated to the body occupies more and more space on the shelves of newsstands and bookstores.A "new statute" of body is already present: a cultural body, techno-scientific, built from biotechnology, plastic surgery that models it and the media that highlights and conveys it as an ideal model of perfection and beauty.
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