â The Content Machineâ outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
â The Content Machineâ outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
Produktdetails
Produktdetails
Anthem Studies in Book History, Publishing and Print Culture
Michael Bhaskar is a digital publisher, researcher and writer based in London.
Inhaltsangabe
Acknowledgements Introduction: Useful Middlemen Chapter 1: The Problem of Publishing Chapter 2: The Digital Context and Challenge Chapter 3: How Content Works Chapter 4: The System of Publishing Chapter 5: Models Chapter 6: Addressing Problems, Meeting Challenges Conclusion: Inside the Content Machine Bibliography Index
Acknowledgements Introduction: Useful Middlemen Chapter 1: The Problem of Publishing Chapter 2: The Digital Context and Challenge Chapter 3: How Content Works Chapter 4: The System of Publishing Chapter 5: Models Chapter 6: Addressing Problems, Meeting Challenges Conclusion: Inside the Content Machine Bibliography Index
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