The Content Puzzle: ...and the Missing Piece - Robinson, Andi
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There are many parts to your product or content marketing strategy. From topic research to audience development to creative concepting, there are many things that you need to consider. Section I of The Content Puzzle lays out the pieces you need to think about when building your marketing plan. So, what is the missing piece that marketers often don't think about? The psychology of your audience. Whether you are a marketer or a business owner, your goal is to help your company make a profit. To do that, you need to convince people to part with their money. Today's consumers are savvy about…mehr

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Produktbeschreibung
There are many parts to your product or content marketing strategy. From topic research to audience development to creative concepting, there are many things that you need to consider. Section I of The Content Puzzle lays out the pieces you need to think about when building your marketing plan. So, what is the missing piece that marketers often don't think about? The psychology of your audience. Whether you are a marketer or a business owner, your goal is to help your company make a profit. To do that, you need to convince people to part with their money. Today's consumers are savvy about marketing tactics and critical of businesses who are not sincere in their marketing tactics. Understanding your audience means understanding what will cause them to take action - whether that is reading your blog post, sharing your social media post, or making a purchase. Section II of The Content Puzzle delves into how personality types and emotions should play into your marketing efforts. After reading this book, you will know all of the pieces, including the missing one, that you can use to bring your complete marketing picture into focus.
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Autorenporträt
Andi Robinson is an experienced content marketer named the 2021 Content Marketing Institute Community Champion. She works with organizations big and small to help them reach their audiences in new and effective ways that help build advocates for their products and services. Mrs. Robinson owns a marketing consultancy, Hijinx Marketing. She works with small businesses to identify the best strategies to understand their current and prospective customers to create better content and choose the proper distribution channels to build meaningful and profitable relationships. She has developed marketing and business development plans for legal, pharmaceutical, and agriculture industries, working with global and cross-functional teams. You will often find her as a guest on business and marketing podcasts.