Mathew Sweezey

The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media

• Gebundenes Buch

Produktbeschreibung

In a world of limitless media noise, how can businesses break through to customers? Context.

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Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 272
• Erscheinungstermin: 24. März 2020
• Englisch
• Abmessung: 242mm x 167mm x 30mm
• Gewicht: 486g
• ISBN-13: 9781633694026
• ISBN-10: 163369402X
• Artikelnr.: 57130597

Autorenporträt

Mathew Sweezey is Principal of Marketing Insights for Salesforce. A researcher, thinker, award-winning marketer, and writer, his work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He is the author of Marketing Automation for Dummies. He keynotes at conferences around the world and routinely works with the world¿s largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell. You can find Matthew Sweezey at: mathewsweezey.com Twitter: twitter.com/msweezey LinkedIn: linkedin.com/in/mathewsweezey