Catherine J. Turco (Theodore T. Miller Career Development Professor

The Conversational Firm

Rethinking Bureaucracy in the Age of Social Media

• Gebundenes Buch

Produktbeschreibung

How social media is changing the corporate world

Produktdetails

• The Middle Range Series
• Verlag: Columbia University Press
• Seitenzahl: 272
• Erscheinungstermin: 6. September 2016
• Englisch
• Abmessung: 236mm x 162mm x 25mm
• Gewicht: 516g
• ISBN-13: 9780231178983
• ISBN-10: 0231178980
• Artikelnr.: 44943471

Autorenporträt

Catherine Turco is an economic sociologist. She is the Michael M. Koerner (1949) Professor of Entrepreneurship and Associate Professor of Technological Innovation, Entrepreneurship, and Strategy at MIT. Turco is a graduate of Harvard University, from which she received her B.A. in Economics, MBA, and Ph.D. in Sociology. She lives in Harvard Square with her husband Philip and their dog, the loveable scamp Winona.

Inhaltsangabe

Preface
Introduction
1. The Social Revolution
2. Open Communication
3. Open Control
4. Openness Controls
5. Open Culture
6. A Conversation About Bureaucracy
7. Conversational Spaces
8. The Conversational Firm: Implications for Theory
9. The Future of the Conversational Firm
Methodological Appendix
Acknowledgments
Notes
References
Index