The Covert Code - Covert, Anna
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Target the right people, with the right message, at the right time. To win at any game, you need to understand the rules. The same is true when you buy online media. You need to know the strategies that will help you achieve your goals. You must understand how digital media works in order to pick the right partners, ask the right questions, and identify the best tactics for success. The Covert Code is your playbook for mastering the art of digital marketing. With digital marketing expert Anna Covert as your guide, you'll learn how to make smart, strategic decisions to optimize your marketing…mehr

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Produktbeschreibung
Target the right people, with the right message, at the right time. To win at any game, you need to understand the rules. The same is true when you buy online media. You need to know the strategies that will help you achieve your goals. You must understand how digital media works in order to pick the right partners, ask the right questions, and identify the best tactics for success. The Covert Code is your playbook for mastering the art of digital marketing. With digital marketing expert Anna Covert as your guide, you'll learn how to make smart, strategic decisions to optimize your marketing budget to reach the right people at the right time and achieve the right results. You'll also find tools to help you assess the cost of each new customer and to build a digital campaign designed to maximize your ROI. It's time to take back control of your online marketing. The Covert Code will equip you with the solutions you need to win every time you advertise online.
Autorenporträt
ANNA COVERT is the founder and principal of Covert Communication, the largest digital marketing firm in Hawaii. An expert in advertising and marketing, she's worked with hundreds of companies worldwide on both the client and agency side, providing strategic consulting to Fortune 500 companies and fusing her traditional and online media experience into a unique and seamless approach to building next-generation marketing strategies. She is enthusiastic about navigating the digital media landscape and has extensive experience employing everything from wildly successful digital media campaigns to applying Google analytics to traditional media planning. Based in Honolulu, Anna is a passionate advocate for the solar industry. She is also a creative entrepreneur who has designed numerous technology solutions and products that solve problems for consumers and business owners as they engage online and offline.