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A practical handbook to elevate ordinary marketing to a craft. Comprehensive: for beginning, mature, and managing marketers.

Produktbeschreibung
A practical handbook to elevate ordinary marketing to a craft. Comprehensive: for beginning, mature, and managing marketers.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Fred DiAddezzio, J.D., is a career marketer who served as the chief marketing officer of a prominent financial-services corporation. He has practiced his craft inside organizations, outside organizations as a consultant, and is the author of The Craft of Marketing series of articles that ran in Business Leader magazine. He has taught marketing to professionals at all levels.