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The creation of an individual identity is a fascinating cultural phenomena, but for the expression of the individual self in current post-modern digital society with its fundamentals rooted in capitalism, seems to be little room. Human expression seems to be approached as a cultivation instead of an autonomous outcome which is due to capitalist mass consumption. The shift from web 1.0 to web 2.0 generated a profitable platform society. An environment wherein individual identities are central and get translated into products of a pre-programmed disciplined power structure executed on online…mehr

Produktbeschreibung
The creation of an individual identity is a fascinating cultural phenomena, but for the expression of the individual self in current post-modern digital society with its fundamentals rooted in capitalism, seems to be little room. Human expression seems to be approached as a cultivation instead of an autonomous outcome which is due to capitalist mass consumption. The shift from web 1.0 to web 2.0 generated a profitable platform society. An environment wherein individual identities are central and get translated into products of a pre-programmed disciplined power structure executed on online platforms. The commodification of user-generated data resulted into an embedded structure within an algorithmic filter bubble better known as Google¿s ¿personalised search¿ concept. The filter bubble seems to be a new construct but is actually a technological embodiment of fixed patterns for the existing human modernity of creating the self. The individual platform user seems to compromise his individual values for being and living online.
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Autorenporträt
Vera Jane Seegers, editor and Master graduate in New Media Theory from the University of Amsterdam. She focuses on social contemporary modern media issues, which she combines with her background in art to create new interesting cultural creative perspectives to write about.