The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services - Foote, Cameron
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Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys-word of mouth, referrals, and occasional promotions-are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

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Produktbeschreibung
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys-word of mouth, referrals, and occasional promotions-are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
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Autorenporträt
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.