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The Creative Company provides contemporary views of how organizations can stimulate creativity, work with ideas and better manage innovation. The topic is presented in a series of reflections on what's involved when going from mind to market by turning good ideas into good business.

Produktbeschreibung
The Creative Company provides contemporary views of how organizations can stimulate creativity, work with ideas and better manage innovation. The topic is presented in a series of reflections on what's involved when going from mind to market by turning good ideas into good business.
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