The Creative Industries and International Business Development in Africa - Madichie, Nnamdi O.; Hinson, Robert Ebo
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The Creative Industries and International Business Development in Africa takes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy with a view to positioning the sector for a global audience.

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Produktbeschreibung
The Creative Industries and International Business Development in Africa takes an unorthodox approach to showcasing the trends and challenges of the contemporary creative economy with a view to positioning the sector for a global audience.
Autorenporträt
Nnamdi O. Madichie is Research Fellow at the Bloomsbury Institute in London. He is also Professor of Marketing at the Unizik Business School, Nnamdi Azikiwe University Awka Nigeria, as well as Visiting Professor at the Coal City University, Enugu, Nigeria. Robert Ebo Hinson is a Professor at the University of Ghana and Visiting Professor of Marketing in the Department of Marketing and Tourism at the Lincoln International Business School, UK.