The future viability of companies, organizations and whole societies depends essentially on whether and to what extent its members are innovative. For people to transform their ideas into value-creating and beneficial reality, they must have access to all the educational opportunities that will help them develop creative personalities. The authors give concrete answers to the following questions: How must education be designed to allow people to develop entrepreneurial knowledge, ability, desire and presence? Why do innovations depend so greatly on personality/personalities? The terms education, personality, innovation and sustainable success are brought into a logical causal connection – which is comprehensive in content, based on sound knowledge and emotionally deeply affecting.