Ian Atkinson

The Creative Problem Solver: 12 Tools to Solve Any Business Challenge

• Broschiertes Buch

Produktbeschreibung

Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges. Product Description
Problem solving tools to solve any business challenge.

Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

Backcover

What’s your problem?

Whatever it is, we can help you solve it.

Every business faces problems, and yours is no exception. Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.

With its 12 simple yet powerful tools, The Creative Problem Solver will arm you with all the skills you need to not only conquer your business conundrums, but to take your thinking to an inspiring new level so you can create exciting, game-changing outcomes from the problems you face.

Each problem-solving tool is practical, effective and clearly explained so you can quickly see it will help you to:

Think differently – look beyond the obvious toward more creative, innovate approaches to solving your problem

Take action – move effortlessly and quickly through the problem-solving process

Reach a solution - discover outcomes and opportunities that work for you and your business

Don’t just solve your problems – use them to innovate, grow and regenerate your business.

‘Gets my vote for the most compelling business book of the last decade … a real game-changer.’

Jason Longley, Head of Business Development, ACE

‘Everyone who’s serious about taking their business forward should read this book.’

Paul Handley, Senior Partner, Tangible

‘Hugely practical, gives you powerful new ways to think … a godsend for cracking business challenges.’

Dean Lamble, Managing Director, Sun Life Direct

About the author

Introduction

Problem solving solved

Part I INSIGHT

Introduction

Where your brain is going wrong

Part II INNOVATION

Introduction

i. Think bigger

ii. Think like another

iii. Be contrary

iv. Be constrained

v. Choice architecture

vi. Old + old = new

vii. Reverse engineering

viii. Sidestep the issue

ix. Random insertion

x. Interrogate and extrapolate

xi. Solve something simpler

xii. Combine and redefine

Part III INSPIRATION

Introduction

1. Preparation

2. Generation

3. Development

4. Implementation

In conclustion: a better answer

Recommended reading

Index

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Produktdetails

• Verlag: Pearson Education Limited
• New
• Seitenzahl: 184
• Erscheinungstermin: 10. Juli 2014
• Englisch
• Abmessung: 213mm x 135mm x 13mm
• Gewicht: 284g
• ISBN-13: 9781292016184
• ISBN-10: 1292016183
• Artikelnr.: 40602316

Autorenporträt

Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter.   He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, plus charities including Guide Dogs, Oxfam, Shelter and The Red Cross.

Inhaltsangabe

About the author
Introduction
Problem solving solved
 
Part I   INSIGHT
Introduction
Where your brain is going wrong
 
Part II INNOVATION
Introduction
i. Think bigger
ii. Think like another
iii. Be contrary
iv. Be constrained
v. Choice architecture
vi. Old + old = new
vii. Reverse engineering
viii. Sidestep the issue
ix. Random insertion
x. Interrogate and extrapolate
xi. Solve something simpler
xii. Combine and redefine
 
Part III    INSPIRATION
Introduction
1.    Preparation
2.    Generation
3.    Development
4.    Implementation
 
In conclustion: a better answer
Recommended reading
Index