Roger D'Aprix

The Credible Company

Communicating with a Skeptical Workforce

• Gebundenes Buch

Produktbeschreibung

Praise for The Credible Company

"Every CEO in the land should read this book and act on the prescriptions offered to help employees find greater meaning in their work. And surprise-by doing so they will make their workplaces more productive and honest."
-Milton Moskowitz

coauthor, Fortune magazine's annual survey of "The 100 Best Companies to Work For"

"Understanding the 'power shift' of the American workplace as defined by Roger D'Aprix will give every executive and communicator a significant and important advantage in coping with a whole set of new rules that few understand. Read this book."
-Robert L. Dilenschneider

founder and principal, The Dilenschneider Group

"The prescriptions in this book are universally applicable, and for professional communicators and leaders of the twenty-first century, they provide a deep understanding of their emerging roles. Gripping, relevant, and meaningful-in this book, every sentence counts."
-Dr. Rajeev Kumar

senior consultant, Tata Management Training Centre, The Tata Group, India

"Roger D'Aprix is the godfather of internal communication. He has championed the need to change how organizations engage with their people, and in this book he highlights with perceptiveness, passion, and practicality what needs to be done and how to do it."
-Bill Quirke

managing director, Synopsis Communication Consulting, London

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 192
• Erscheinungstermin: 1. November 2008
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 376g
• ISBN-13: 9780470274743
• ISBN-10: 0470274743
• Artikelnr.: 24926799

Autorenporträt

Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass.

Inhaltsangabe

Introduction-- The Communication Climate: How employees became skeptical and jaded in a global economy
a synopsis of my thesis with a summary of how to read and use the book Chapter 1-- A Morality Tale: Introduction of the INFORMS concept using the Xerox case story as metaphor Chapter 2 - Information: communication as process
the real information needs of employees
information as raw material for the 'intellectual capital assembly line'
the causes of information breakdowns and examples of their impact
the need for line of sight Chapter 3 - Noise reduction: the noise problem and its impact
how to reduce workplace noise
governance issues
self-restraint
the value of simple messaging
technology and social media Chapter 4 - Findings: the importance of data gathering to communication strategy
how to gather relevant data
the overloaded and under informed employee
cause, effect and correlation--the measurement dilemma Chapter 5 - One voice
turbulent change and its impact on employees
how leaders miss the point and their audience
leaders who have done it right (Welch, Spaulding, et al)
the vital role of the manager and face-to-face communication
Chapter 6 - Repetition: the essential ingredient for messages that stick
examples
clarity and consistency in creating memorable messages Chapter 7 - Marketplace: turning all eyes outward
matching strategy and the market forces that shape it Chapter 8 - Story telling: the impact of stories
examples from Corporate America Conclusion: Leaders and Communication Professionals: the proper and emerging roles of each
working together to break through the skepticism and finally engage the workforce

Rezensionen

"Roger D'Aprix offers a practical prescription for effective internal communication in a time of turbulent change." (Personalfuhrung, December 2008)