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An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Reprint. 25,000 first printing.
This book is just plain astonishing! Filled with profound insights and ideas that have enormous consequences for today s organizations. If you want to understand customers, Constituencies, and crowds, this book is required reading.
--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader
--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader