Andere Kunden interessierten sich auch für
![The Customer Centricity Playbook]( "The Customer Centricity Playbook")
The Customer Centricity Playbook48,99 €![Customer Centricity]( "Customer Centricity")
Customer Centricity53,99 €![Never Lose a Customer Again]( "Never Lose a Customer Again")
Never Lose a Customer Again25,99 €![Customer Relationship Management]( "Customer Relationship Management")
Customer Relationship Management302,99 €![The Connected Customer]( "The Connected Customer")
The Connected Customer182,99 €![B2B Customer Experience]( "B2B Customer Experience")
B2B Customer Experience113,99 €![The Convenience Revolution]( "The Convenience Revolution")
The Convenience Revolution21,99 €
"A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: How healthy is your customer base? How realistic are your growth objectives? How do your customers differ in terms of their behavior and value? How has the quality of your customers changed over time? What changes in customer behavior lie behind period-to-period changes in firm performance? What is important to your high-value customers? Which products help you acquire and retain your best customers?"--