Tim Hill (UK University of Bath), Pierre McDonagh

The Dark Side of Marketing Communications

Critical Marketing Perspectives

• Broschiertes Buch

Produktbeschreibung

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

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Produktdetails

• Routledge Studies in Critical Marketing
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 124
• Erscheinungstermin: 29. Oktober 2020
• Englisch
• Abmessung: 228mm x 155mm x 10mm
• Gewicht: 218g
• ISBN-13: 9781138587137
• ISBN-10: 1138587133
• Artikelnr.: 59999718

Autorenporträt

Tim Hill is Lecturer in Marketing at the University of Bath, UK. Pierre McDonagh is Professor of Critical Marketing and Society at the University of Bath, UK.

Inhaltsangabe

1. Introduction: Where are we now? 2. Decoding the market logic 3. Sport: Winners
logics
and the logic of competition 4. CSR: Corporate utopias
wishful thinking
and the logic of sustainability 5. Success
status and the logic of individualism 6. Social progress
economic decline
and the logic objectivity 7. Boredom: Digitised '24/7' connectivity and the logic of distraction 8. Afterword: How does this end?