Tony Fisher

The Data Asset

How Smart Companies Govern Their Data for Business Success

• Gebundenes Buch

Produktbeschreibung

An indispensable guide that shows companies how to treat data as a strategic asset

Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset.

Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers
Risk mitigation
Cost control
Revenue optimization
Undisciplined and reactive organizations
Proactive organizations
Analysis, improvement, and control technology

Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.

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Produktdetails

• Wiley and SAS Business Series
• Verlag: Wiley & Sons
• Artikelnr. des Verlages: 14546226000
• 1. Auflage
• Seitenzahl: 240
• Erscheinungstermin: 1. Juni 2009
• Englisch
• Abmessung: 236mm x 166mm x 30mm
• Gewicht: 426g
• ISBN-13: 9780470462263
• ISBN-10: 0470462264
• Artikelnr.: 26217575

Autorenporträt

Tony Fisher is President and CEO of DataFlux, a wholly owned subsidiary of SAS, that enables companies to analyze, improve, and control their data through an integrated technology platform. He has guided DataFlux through tremendous growth as it became a market-leading provider of data quality and data integration solutions and speaks throughout the world on emerging trends in data quality, data integration, and master data management, as well as how better management of data leads to business optimization.

Inhaltsangabe

Fore! word, by Ron Powell vii
Acknowledgments xi
Introduction xv
Part One Building the Business Case for Data Governance 1
Chapter 1 Making the Case for Better Data 3
Chapter 2 Risk Mitigation: How Quality Data Keeps Your Company Out of
Trouble 19
Chapter 3 Controlling Costs with Accurate and Reliable Data 31
Chapter 4 Optimizing Revenue with Quality Data 47
Part Two The Data Governance Maturity Model 61
Chapter 5 Governing Your Data 63
Chapter 6 Undisciplined Organizations: Disasters Waiting to Happen 77
Chapter 7 Reactive Organizations: Trying to Get Beyond Crisis Mode 87
Chapter 8 Proactive Organizations: Reducing Risk, Avoiding Uncertainty 97
Chapter 9 Governed Organizations: Trust in Data Pays Multiple Benefits 111
Part Three Utilizing People and Processes to Achieve a Quality Culture 119
Chapter 10 The Quality Culture 121
Chapter 11 People 129
Chapter 12 Processes 143
Part Four Closing the Loop: Selecting the Right Technology for Your
Organization 163
Chapter 13 Undisciplined Organizations: Discovering the Value of Data
Quality Tools 165
Chapter 14 Reactive Organizations: Choose the Technology That Gets the Most
from Your Applications 181
Chapter 15 Proactive Organizations: Bridging the Chasm and Becoming
Proactive 191
Chapter 16 Governed Organizations: Moving Beyond Data to Business Process
Automation 201
Glossary 209
Index 213