The Death of Content As King - Hinderliter, Jon
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No king rules forever. Since the early days of the internet, content marketing has been the battle cry of countless marketing experts promising free consumer attention forever in return for creating quality content. However, the platforms that dominate search, social, and e-commerce use data-powered algorithms to drive personalized experiences for billions of users and is now where the majority of advertising dollars are spent. A once in a century paradigm shift has occurred that requires new strategies for organizations to survive this data revolution. The Death of Content as King is a…mehr

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Produktbeschreibung
No king rules forever. Since the early days of the internet, content marketing has been the battle cry of countless marketing experts promising free consumer attention forever in return for creating quality content. However, the platforms that dominate search, social, and e-commerce use data-powered algorithms to drive personalized experiences for billions of users and is now where the majority of advertising dollars are spent. A once in a century paradigm shift has occurred that requires new strategies for organizations to survive this data revolution. The Death of Content as King is a methodically researched guide that helps you embrace data, not as the new king, but as the voice and vote of the consumer in this new era of data democracy.
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Autorenporträt
Jon Hinderliter is the Director of Marketing and Communications for University College at Washington University in St. Louis where he manages integrated marketing strategies to help adult learners experience the impact of earning a world-class education. With over a decade of experience in data-driven marketing, he has managed hundreds of digital marketing campaigns, websites, social media properties, and mobile apps. He has a master's from Southern Illinois University Edwardsville where he wrote about the impact of fake blogs in 2010 and predicted the possibility of foreign influence on social media. Jon is a veteran, who retired in 2018 after 20 years from the U.S. Coast Guard Reserve with four years of active duty service after 9/11.