George Pitcher

The Death of Spin

• Gebundenes Buch

Produktbeschreibung

'Revealing and highly entertaining. Mr Pitcher writes like a dream. This book needs no further spin.' William Keegan, Associate Editor, The Observer `Trust George Pitcher to stop the top spinning' Paul Routledge, Chief Political Commentator, The Daily Mirror 'An acute synthesis of experience and insight. Pitcher combines a light hearted refusal to take spinners too seriously with a grounded insistence that communications must grapple with issues that really matter.' Tom Bentley, Director, Demos

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 256
• Erscheinungstermin: 30. Dezember 2002
• Englisch
• Abmessung: 223mm x 145mm x 23mm
• Gewicht: 458g
• ISBN-13: 9780470850480
• ISBN-10: 0470850485
• Artikelnr.: 21181159

Autorenporträt

George Pitcher was industrial editor of The Observer during the Tory privatisation years. He quit while he was ahead when he was voted National Newspaper Industrial Journalist of the Year in 1991and co-founded Luther Pendragon, a communications consultancy operating at the sharp-end of industry and politics, with broadcast-news journalist Charles Stewart-Smith. Over the past decade, his firm has advised senior executives of companies and institutions facing some of the most high-profile and controversial issues of the age and formed the team that advised the Government's Cabinet Office project on the Millennium Bug. He continues to write regular business columns and commentaries and lives in London with his wife and four children.

Inhaltsangabe

Preface.
Acknowledgements.
Introduction.
Media.
Finance.
Politics.
Institutions.
Issues.
New Business.
New Communications.
Conclusion.
Bibliography.
Index.

Rezensionen

"...the prize for ponderous pap this week goes to GeorgePitcher, author of The Death of Spin..." (The Guardian (CityDiary), 12 November 2002)

"...Pitcher writes knowledgably and persuasively on thefinancial and political dimensions of PR practice...reminiscentin its breadth of fellow former Observer journalist AnthonySampson's Anatomy of Britain, it also shares some of themoral questioning characteristic of the management writer CharlesHandy..."(www.writeeffect.co.uk 22 November 2002)

"...The author of this incisive volume is a former spindoctor...his comments on vacuous Late review-style criticismare worth the cover price alone..." (Scotland on Sunday, 15December 2002)

"...a fine book, from a man who has not only seenspin...but thought about it too..." (Management Today,January 2003)

"...this small book, big on ideas, is the best survey of ourbusiness I've read in years..." (Profile (Institute ofPublic Relations), February 2003)

"...Help, and an antidote, is at hand in the shape of GeorgePitcher's important new book...lively, witty, andthoroughly entertaining..." (Accounting & Business, March2003)

"...important book on public relations..." (The WriteEffect, 23 June 2003)

"...a very interesting book on a fascinating subject..."(M2 Best Books, 25 March 2003)