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The Design Method - Karjaluoto, Eric
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The Design Method is a short, functional, relatable book that will help designers clarify their understanding of the nature of design; learn methods for–consistently–creating good design; and find ways to persuade clients to trust in their counsel. It’s not a lofty book. It’s an affordable resource that feels like a sit-down with someone who has real answers to share. Product Description Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible,…mehr

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Produktbeschreibung
The Design Method is a short, functional, relatable book that will help designers clarify their understanding of the nature of design; learn methods for–consistently–creating good design; and find ways to persuade clients to trust in their counsel. It’s not a lofty book. It’s an affordable resource that feels like a sit-down with someone who has real answers to share. Product Description
Feeling uninspired? That shouldn’t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you’ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for solving visual communication problems.
Autorenporträt
Eric Karjaluoto is creative director and a founding partner of the creative agency smashLAB. Since 2000, he has helped a broad range of clients including The Vancouver Aquarium, the University of Minnesota, and The Nature Conservancy with their strategic, design, and communication challenges. Eric wrote Speak Human (Outmarket the Big Guys by Getting Personal), and he writes regularly about design at erickarjaluoto.com.