David Preston

The Development of Corporate Design

Brand Identity, Graphic Design and Professionalism in Post-War Britain

• Broschiertes Buch

Produktbeschreibung

David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.

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Produktdetails

• Verlag: Bloomsbury Academic
• Seitenzahl: 272
• Erscheinungstermin: 13. November 2025
• Englisch
• Abmessung: 234mm x 156mm x 25mm
• Gewicht: 454g
• ISBN-13: 9781350384675
• ISBN-10: 1350384674
• Artikelnr.: 71870598

Autorenporträt

David Preston is an Early Career Researcher and Senior Lecturer in Graphic Communication Design at University of the Arts London, UK. He lectures primarily on Brand Strategy and Visual Identity Design at Central Saint Martins, UK.

Inhaltsangabe

1. Preface/Introduction
2. A macro history of corporate branding
- Overarching tropes in the treatment of corporate branding
- The history of corporate branding as a programmatic endeavor
3. An introduction to corporate brand systems in Britain
- The 'end of the ideas poster' and the emergence of corporate brand
systems
- Locating corporate brand systems in the post-war socio-economic context
4. The developing discourse of corporate branding in Britain
5. The coordinated brand: The practical rationality of Hans Schleger &
Associates
-The development of Hans Schleger & Associates
-Defining the role of the trademark
-Control systems at Hans Schleger and Associates
6. Reconfiguring brand practice: The systematic methods of Henrion Design
Associates
- The development of Henrion Design Associates
-'Systematic methods in design co-ordination'
-The 'collective enabling enterprise' of design coordination as mapping
7. Setting brand standards: Design Research Unit and the design manual as
an instrument of control
- The development of the Design Research Unit
-Evolving instruments of control: from recommendations to standards