Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.
Inhaltsangabe
Chapter 01: How this book works; Chapter 02: Building a high converting, beautiful website; Chapter 03: Optimizing your website to deliver top SEO results; Chapter 04: Managing paid search for cost effective results; Chapter 05: Running display advertising that delivers brand value; Chapter 06: Managing affiliates and partnerships to deliver highly targeted leads; Chapter 07: Creating content that excites, informs and converts; Chapter 08: Delivering organic and paid social media that grows your brand; Chapter 09: Using analytics to interpret and optimize your results to maximize performance; Chapter 10: Automating your email and CRM plans to deliver compelling digital communications; Chapter 11: Using e commerce and retail partners to scale your merchandizing; Chapter 12: Providing customer service that delivers high review scores and builds loyalty;
Chapter 01: How this book works; Chapter 02: Building a high converting, beautiful website; Chapter 03: Optimizing your website to deliver top SEO results; Chapter 04: Managing paid search for cost effective results; Chapter 05: Running display advertising that delivers brand value; Chapter 06: Managing affiliates and partnerships to deliver highly targeted leads; Chapter 07: Creating content that excites, informs and converts; Chapter 08: Delivering organic and paid social media that grows your brand; Chapter 09: Using analytics to interpret and optimize your results to maximize performance; Chapter 10: Automating your email and CRM plans to deliver compelling digital communications; Chapter 11: Using e commerce and retail partners to scale your merchandizing; Chapter 12: Providing customer service that delivers high review scores and builds loyalty;
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