Raj K. De Datta

The Digital Seeker

A Guide for Digital Teams to Build Winning Experiences

• Gebundenes Buch

Produktbeschreibung

Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophyâ asking not simply what does someone want, but why they want itâ in order to achieve transformative results.

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Produktdetails

• Verlag: Columbia University Press
• Seitenzahl: 200
• Erscheinungstermin: 3. August 2021
• Englisch
• Abmessung: 218mm x 140mm x 28mm
• Gewicht: 390g
• ISBN-13: 9780231202206
• ISBN-10: 0231202202
• Artikelnr.: 60747550

Autorenporträt

Raj K. De Datta

Inhaltsangabe

Introduction: Embrace the Winning Formula
1. Break Online/Offline Boundaries
2. Put the Seeker at the Center
3. Swap Customers for Seekers
4. Harness the Three As
5. Build Your Digital Dreams; Don¿t Buy Them
6. Design for Disaster
7. Recast Your Team to Ship
8. Create Your Money-Making Architecture
9. The Winning B2B Experience
10. Max Out the R0
Acknowledgments
Index