The challenges facing supply chain professionals are changing rapidly. Today, far from focusing on capital expenditures and logistics such as warehousing and distribution, supply chain executives are expected to understand all aspects of the business, appreciate the constraints and expectations of upstream and downstream partners, and possess sufficient technological savvy to navigate the bewildering array of options presented by Industry 4.0 and supply chain digitalization (SCD). This book is for them. The Digital Supply Chain Challenge: Breaking Through 2nd Edtion is a distillation of the authors' 50+ years of combined supply chain experience, both at the coal face and in the classroom. Their insights and observations - captured in short articles and best-practice case studies - are brought together in one place for supply chain executives to consult at different times during their SCD voyage, to find benchmarks, relevant insights or even just to help formulate the right questions along the way. It is a sort of handbook to the essentials of digital supply chain transformation. This new edition contains additional chapters on AI, an evaluation of Industry 4.0, why the promised fourth industrial revolution hasn't happened yet and new cases studies on Tesla, Heineken, L'Oreal and Zalando.