The Digital Transformation of the Automotive Industry - Winkelhake, Uwe
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Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitizsation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are…mehr

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Produktbeschreibung
Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitizsation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitizsation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse.
Autorenporträt
Dr.-Ing. Uwe Winkelhake is Vice President Automotive of IBM Germany and has more than 30 years of experience in IT of automotive industry. He is Honorary Professor at the Technical University of Braunschweig in the field of 'Digitalisation of the Automotive Industry' and an independent consultant. As a business angle, he supports start-ups and companies in their digital journey.