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The book analyses how new media, and in particular, digital and social media, has changed the world of sports forever, from its pivotal role in the evolution of the sports industry and its trailblazing impact on the broader media industry.

Produktbeschreibung
The book analyses how new media, and in particular, digital and social media, has changed the world of sports forever, from its pivotal role in the evolution of the sports industry and its trailblazing impact on the broader media industry.
Autorenporträt
Sam Duncan is a lecturer of sports media and sport business, published author and contributor to a range of Australia's media publications including The Age, Ten Daily, The New Daily and the AFL Record.