The Digital Wrap: Get Out of the Truck and Go Online to Own Your Customers - Marshall, Billy
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Is Your Service Business at Risk? The Internet is going to dramatically change service contracting. Online service features that engage the customer with thoughtful information will become competitive table stakes. The benchmarks set by Amazon in retail and Uber in car services are warning shots across the bow of your business. If you study these lessons and learn to engage your customers online, your business will thrive . . . . even in the face of new age, tech-savvy competition. In The Digital Wrap, ServiceTrade founder and CEO Billy Marshall lays out a step-by-step process that any service…mehr

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Produktbeschreibung
Is Your Service Business at Risk? The Internet is going to dramatically change service contracting. Online service features that engage the customer with thoughtful information will become competitive table stakes. The benchmarks set by Amazon in retail and Uber in car services are warning shots across the bow of your business. If you study these lessons and learn to engage your customers online, your business will thrive . . . . even in the face of new age, tech-savvy competition. In The Digital Wrap, ServiceTrade founder and CEO Billy Marshall lays out a step-by-step process that any service contracting company can implement. This book will show you how to: -Increase the perceived value of your services and add additional revenue streams -Make it easy for your technicians to provide world-class service with no added cost -Streamline your marketing efforts and expenses and grow the value of your brand -Ensure the future of your company, no matter who else tries to enter your market If you are looking for ideas to take your business to the next level, then read this book. Patrick Lynch, President and CEO, The Hiller Companies An eye-opening, entertaining and informative book that zeros in on customer-focused relationships ... guides contractors through current "best practices" for marketing in an age where everyone is seeking the attention of the customer. James Graening, CEO, B2B Sales Excellence The Digital Wrap reinforces the importance of user experience and embodies the new way of doing business. Michael Crafton, CEO, Team 360 Services
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Autorenporträt
Billy Marshall graduated with highest honors in aerospace engineering at Georgia Tech and holds two graduate degrees from MIT. With a long history working at industry and technology giants such as General Electric, IBM and Red Hat, Billy has his finger on the pulse of best practices in service, technology, and customer engagement. He lives in Chapel Hill, NC with his wife and three daughters.