Andere Kunden interessierten sich auch für
![FUNDING TRADITIONAL MEDIA IN THE DIGITAL ERA]( "FUNDING TRADITIONAL MEDIA IN THE DIGITAL ERA")
FUNDING TRADITIONAL MEDIA IN THE DIGITAL ERA29,99 €![Cyber-Space Versus Cyber-Realities]( "Cyber-Space Versus Cyber-Realities")
Cyber-Space Versus Cyber-Realities26,99 €![MOTIVATIONS, CHALLENGES OF READING HARD COPIES OF NIGERIAN NEWSPAPER]( "MOTIVATIONS, CHALLENGES OF READING HARD COPIES OF NIGERIAN NEWSPAPER")
MOTIVATIONS, CHALLENGES OF READING HARD COPIES OF NIGERIAN NEWSPAPER39,99 €![The Hero versus the Outlaw: Archetypical Brand-Testimonial Congruence]( "The Hero versus the Outlaw: Archetypical Brand-Testimonial Congruence")
The Hero versus the Outlaw: Archetypical Brand-Testimonial Congruence26,99 €![Social Media Usage Among Emirati Digital Natives]( "Social Media Usage Among Emirati Digital Natives")
Social Media Usage Among Emirati Digital Natives16,99 €![Media versus Boko Haram]( "Media versus Boko Haram")
Media versus Boko Haram23,99 €![Getting It Off The Shelf]( "Getting It Off The Shelf")
Getting It Off The Shelf201,99 €
In a rapidly evolving media landscape, where traditional print media competes with the expansive digital realm, the thesis delves into the fascinating publishing world, explicitly focusing on glossy magazines. This in-depth study scrutinizes the experiences of ABS-CBN Publishing, Inc., one of the Philippines' leading multi-media companies, as it grapples with the paradigm shift from traditional shelf space to the flourishing domain of virtual newsstands. It explores the challenges glossy magazines face in securing their place on physical shelves amidst the growing preference for digital content consumption. Simultaneously, it unravels the opportunities and innovative strategies that have propelled these magazines into the thriving sphere of virtual newsstands. This study aims to provide valuable insights into the broader landscape of print media's resilience and adaptation in the face of digital disruption. It sheds light on the strategies, tactics, and lessons learned in navigating this evolving terrain, ultimately contributing to a deeper understanding of the coexistence and transformation of traditional and online publishing platforms.