New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.
The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders.
The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders.