Fred Wiersema, Michael Treacy

Broschiertes Buch

The Discipline of Market Leaders

Beschreibung

The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders.

Autor

Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a PhD from the MIT Sloan School of Management and an engineering degree from the University of Toronto. Fred Wiersema is a business strategist and the author of The New Market Leaders: Who's Winning and How in the Battle for Customers, among other books. He received his PhD in business administration from Harvard.

Produktdetails

• Verlag: Basic Books / Profile Books
• Artikelnr. des Verlages: 616598
• Exp. ed.
• Seitenzahl: 224
• Erscheinungstermin: 10. Januar 1997
• Englisch
• Abmessung: 212mm x 139mm x 20mm
• Gewicht: 226g
• ISBN-13: 9780201407198
• ISBN-10: 0201407191
• Artikelnr.: 09602878