Guy Cook

The Discourse of Advertising

• Gebundenes Buch

Produktbeschreibung

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 2nd edition
• Seitenzahl: 268
• Erscheinungstermin: 19. Juli 2001
• Englisch
• Abmessung: 241mm x 155mm x 18mm
• Gewicht: 590g
• ISBN-13: 9780415234542
• ISBN-10: 0415234549
• Artikelnr.: 22414788

Autorenporträt

Guy Cook

Inhaltsangabe

Contents List Chapter One. Introduction: The Genre of the Advertisement
Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music,
Speech and Writing Chapter Four. Language and Paralanguage Chapter Five.
Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven.
Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of
Hearing Chapter Ten. Conclusion: The Genre of Advertisement