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Dieser Band präsentiert 15 empirische Studien authentischer und/oder simulierter Wirtschaftskommunikation in mono- und bilingualen Kontexten.
Der methodische Hintergrund der Studien reicht von der Diskursanalyse über die Konversationsanalyse bis zu Höflichkeitsstudien im Rahmen pragmatischer Forschung.
Der methodische Hintergrund der Studien reicht von der Diskursanalyse über die Konversationsanalyse bis zu Höflichkeitsstudien im Rahmen pragmatischer Forschung.